Who we are
Decades of shopping expertise. Reimagined for social commerce.
We’re Patti Reilly and Donna Tarantino, and together we bring decades of experience from both sides of the shopping business.
Patti brings more than 20 years of live-selling experience, including 11 years as a QVC host, along with expertise in product storytelling, demonstration, media training, beauty, brand development, and connecting with consumers in real time.
Donna brings deep expertise in merchandising, product discovery, brand relationships, and the business behind successful shopping experiences.
Together, we help brands take the disciplines that made television shopping so powerful and translate them for today’s social-commerce consumer.
From identifying the right product and honing the story to pre-production, live presentation, and post-show strategy, we give brands something increasingly difficult to find: experienced people who know how to turn a product into a story people want to watch, understand, and buy.
The best of television shopping, reimagined for where consumers are shopping now.
Where We Broadcast
TIKTOK
YOUTUBE
HOW IT WORKS
Our 7 Step Process
It starts with a conversation. Tell us about your brand, and if we’re a fit, we’ll build a simple plan to introduce it — live, authentically, and beautifully. No inventory for us to hold, no complicated contracts. Just your product, our voice,
and an audience that trusts us.
STEP 01
APPLY
❤️
Tell us about your brand, your hero products, and what you're hoping to accomplish.
STEP 05
GO LIVE
❤️
Your product meets the audience. We demonstrate, educate, answer questions, tell the story, and create an engaging shopping experience designed to move consumers from curiosity to confidence.
STEP 02
DISCOVERY CALL
❤️
We get to know your brand, your customer, your goals, and what makes your product worth talking about.
STEP 06
POST-SHOW
❤️
The opportunity doesn't end when the livestream does. Products can remain discoverable through show replays, Shop the Show, social content, and applicable affiliate links.
STEP 03
ONBOARDING
❤️
Once we've determined we're a fit, we gather the product information, assets, samples, links, offers, and details needed to build the show.
STEP 07
DEBRIEF
❤️
We review the show, discuss what resonated, look at available performance data, and identify opportunities to strengthen the next activation.
STEP 04
PRE-PRODUCTION
❤️
This is where experience matters. We identify the strongest product stories, demonstrations, key selling points, objections, offers, and moments that will help bring your brand to life.
WHO WE WORK WITH
Made for brands with a story worth telling
We're selective because every product we feature carries our name, and our audience trusts us to bring them things worth buying.
We're a great match if:
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You make beauty, wellness, or lifestyle products you're genuinely proud of
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Your product has a "watch this" moment, such as a visible result, a clever design, or a texture people need to see
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You have a clear hero product or collection ready to feature
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You can provide samples, assets, and product details ahead of the show
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You handle your own inventory, orders, and fulfillment
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You see live shopping as a long-term channel, not a one-time experiment
Not sure yet? Apply anyway. If we're not the right fit now, we'll tell you honestly.
PARTNERSHIP OPTIONS
Different brands have different goals. Our partnerships are customized around your product, objectives, and the level of support you need.
LIVE SHOW FEATURE
A focused way to put your product in front of shoppers.
Ideal for brands looking to test live shopping or feature a select product or collection.
Inclusions:
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Discovery call and brand onboarding
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Product story development and pre-production
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Featured segment in a live show
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Live demonstration and real-time audience Q&A
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Show replay with ongoing product discoverability
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Post-show debrief
*Custom pricing based on scope
BRAND PARTNER
For brands ready to build consistency and momentum.
An ongoing presence with deeper storytelling and multiple opportunities to connect with shoppers.
Inclusions: Everything in Live Show Feature, plus:
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Featured in multiple shows across your partnership
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Story and demo refined from show to show based on audience response
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Social content before and after each show
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Placement on our Shop the Show page
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Performance recap after each activation
*Custom pricing based on scope
FEATURED PARTNER
Our most integrated brand partnership.
For brands that want a larger presence and a strategic collaboration before, during, and after the live experience.
Inclusions: Everything in Brand Partner, plus:
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A dedicated show built entirely around your brand
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Priority scheduling for launches, seasonal moments, and key sales windows
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Expanded promotion across our platforms
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Founder or brand expert invited to join us live
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Strategy session on offers, bundles, and launch timing
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In-depth debrief with recommendations for your next activation
*Custom pricing based on scope
THE TRACK RECORD BEHIND EVERY SHOW
Proven where it counts: in front of buyers
$1B+
$6M
12,000+
1,000+
in career sales
single-show record
hours of live selling
brands guided
Before social commerce had a name, we were doing it live, on air, in real time. That experience
goes into every show we build for your brand.
WE FOCUS ON
What we do best
We create the shopping experience. You remain the retailer.
You handle: inventory, transactions/order processing, fulfillment, shipping, returns, warranties, and customer service.
We handle: product storytelling, show development, pre-production, presentation, live engagement, and the consumer-facing shopping experience.