where it began
You may know me from QVC, where I spent eleven years and more than twelve thousand hours on air.
I was lucky enough to help introduce brands that became household names — including being on air with IT Cosmetics during its early growth, before its $1.2 billion acquisition.
Across my career, I’ve had a hand in more than a billion dollars in sales. But the numbers were never the part I loved. The people were.
What i’ve done since
It’s been years since my QVC days, but I never left the beauty world — if anything, I’ve gone deeper. I’ve trained on-air personalities and brand ambassadors to find their authentic voice. I’ve hosted infomercials.
I’ve helped build:
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Skincare brands from the ground up
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And advised founders on branding and brand identity.
Every one of those experiences taught me something new about what makes a product worth talking about — and I have so much more to share now than I ever did.
Why i'm here
My greatest joy is connecting with people and sharing experiences — product experiences and life experiences both. This website is where those two things come together.
It’s a place for you to shop products I’ve tried and love, discover new brands I’m genuinely excited about, and feel like you’re shopping with a friend who has your back.
And a little farm life.
When I’m not testing products or going live, you’ll find me enjoying a slower pace in Florida, leaning into a bit of farm life (and keeping up with a very opinionated new kitten).
I’ll share some of that here too — because real recommendations come from real life.
And my partner
Donna
Executive Merchant & Brand Growth Strategist.
None of the brand work I do happens alone.
My partner, Donna Tarantino, is one of the sharpest retail and merchandising minds I know — she’s helped grow beauty, wellness, and fitness brands to more than a billion dollars in sales.
Donna and I first worked together at QVC, and today she leads the strategy behind the brands we choose to work with, so I can stay focused on what I love: being on air with you.
